About Us

With more than 10 years of expertise in event management, we have worked with numerous industry leaders, high-profile board members, and senior executives in maximizing fundraising targets, building strong prospect pipelines, laying long-term roadmaps, and delivering on revenue objectives. We believe that mindfully created events are the foundation for organizations to achieve their goals.

 

Our Process

 

Defining the Purpose

It all starts with asking ‘Why?’. We immerse ourselves in understanding your organization, stakeholders, as well as value drivers and revenue generators.

Designing

We recommend conceptual and creative elements that perfectly complement the purpose of your gathering and organizational ideology.

Planning

We build out a project road map with budget allocation and timeline.

Executing

We provide end-to-end implementation of the event and post-event follow-up.

Our Values

  • Innovation

    We understand the ‘why,’ and solve it with innovation

  • Growth

    We serve as an extension of your core team to drive growth

  • Diversity & Inclusion

    As a female owned business, we have a commitment to diversity & inclusion

  • Reflection

    We reflect in order to problem-solve, learn, and grow

  • Sustainability

    We prioritize sustainability and adopt practices that eliminate waste and redundancies

Our Founder

Aditi Shah is the founder of MindfulMelā. She is an NYC-based event strategist, who has worked in development and event management for national and international organizations, including Rainforest Alliance, China Institute, Tony Blair Institute for Global Change and Upwardly Global. Over the last 13 years, she has liaised and built partnerships with numerous Fortune 500 companies.

Having worked in the environmental, education, immigration, and global affairs sectors across India, China, Latin America, the UK, and the US, Aditi brings diversity of thought and a unique perspective. She is passionate about bringing people together in order to positively impact organizations.

Our Collaborators

  • Sara McElmurry

    Communications Expert

    Sara is an award-winning communications strategist, and has built media advocacy and multicultural outreach platforms for a number of organizations. She focuses on content creation, and communications & marketing strategies.

    Her writing and research have appeared in Foreign Policy, the Wall Street Journal, Washington Post, and other regional publications.

  • Kiera Martin

    Events & Operations Coordinator

    Kiera has experience in supporting large-scale events in the non-profit sector and has worked in the bridal industry. Kiera focuses on operational and administrative aspects of event management. She thrives on managing and tracking projects and bringing efficiency to the workflow. 

  • Matt Farmer

    Video Production Expert

    Matt Farmer has worked professionally in post-production for more than 15 years. Whether it's television, film, corporate events, or advertising — Matt has done it all. He focuses on video editing, content producing, audio engineering, videography, and graphic design. Matt loves what he does, and his ultimate goal in every project is to bring creative ideas to life for both individuals and organizations.

  • Hadiah Venner

    Technical Expert

    Hadiah has a background in computer science. She focuses on analyzing data to identify gaps and recommend solutions to make business processes more efficient. She is interested in insights data can provide to create better event experiences and learn more about the audience’s needs and expectations.

  • Kiana Sosa

    Project Manager

    Kiana is a project manager, experience designer and facilitator with 5+ years of experience. She is passionate about managing and executing experiences that are transformative and impactful. She enjoys owning the entire lifecycle of an event.

  • Michelle Brown

    Events Specialist

    Michelle has 3+ years of experience with planning large-scale events, providing valuable logistical and operational support. She has supported galas, cultivation events, large conferences, and lectures. She has also managed local political fundraisers. Michelle brings a methodical, detail-oriented approach to event management.